Språkväxeln
Språkväxeln
SPRÅKVÄXELN
ERIK MACQUEEN
GÖTGATAN 11,
753 15 UPPSALA
INFO@SPRAKVAXELN.SE
0046 73 659 16 14

INNEHAR F-SKATTESEDEL
Språkväxeln
Swedish

SERVICES

Translation

Språkväxeln translates academic, commercial, informative, and literary texts to and from English and Swedish.

What makes a translation good? The truth is, there is no simple answer. Beyond using accurately corresponding words and grammatically correct expressions, every text needs to be placed in its context. Working closely with you, we select a specific translation strategy, defining the purpose of the text, profiling the imagined reader, and determining the appropriate tone for the language used.   

Copywriting

Doing copywriting work, I benefit tremendously from my many years of experience writing songs.  Songwriting and copywriting both involve exploiting ambiguities and sounds of words, and they both require stringency, bite, and originality.

Case:
JensMedia turned to Språkväxeln for help with an edgy yet informative text in English for an Internet-based commercial that would explain the unique concept behind their company (instead of buying heaps of expensive cameras and flashes, they simply rent the equipment needed to meet the demands of a specific project). I worked closely with JensMedia to define the purpose of the text. We concluded that it should:

1)  Convey the fact that the customer covers only the expenses of the project at hand.
2)  Stress the versatility and personal service of JensMedia.
3) End with a slogan-like punch line.

Erik MacQueen

Erik MacQueen
Erik MacQueen, Språkväxeln